Write-offs and gaps on the shelf
Ordering too much means write-offs, too little means empty shelves — both cost margin and customers.
industries · Retail
AI in Retail
Between online competition, staff shortages and fluctuating demand, precision decides in retail: the right goods, at the right time, in the right place, with the right staff. Artificial intelligence (AI) is the right tool for it — forecasting, planning and writing where gut feeling and overtime used to rule.
Whether in-store, online or both: the data is already there — POS data, merchandise management, shop system, customer accounts. AI links them into sales forecasts, automatic replenishment and customer communication that does not sound like a robot.
We guide retailers from analysis through integration into merchandise management and shop to training the teams — pragmatic, GDPR-compliant and focused on quick impact.
challenges
Where the industry gets stuck
Staffing by gut feeling
Footfall peaks, holidays, weather: without forecasts, too many or too few staff are on the floor.
Content effort in e-commerce
Product texts, categories and translations for thousands of items — no longer manageable manually.
Enquiries around the clock
Delivery status, availability, returns: customers expect instant answers, even on Saturday evening.
use cases
Concrete AI use cases
Six entry points proven in practice — each connected to your existing systems and data.
Sales forecasts and replenishment
AI forecasts sales per item and store — taking season, promotions and weather into account — and generates order proposals.
Workforce scheduling
Footfall and revenue forecasts feed into rosters that cover peak times and avoid idle time.
Product texts and translations
From item master data, SEO-ready product texts in several languages emerge — in your brand's tone, submitted for approval.
Customer service assistant
An AI assistant answers questions on delivery, availability and returns in the shop and by email — connected to your real-time data.
Returns analysis
AI finds patterns in return reasons — sizes, descriptions, photos — and shows where returns can be avoided.
Price and promotion analyses
The effect of price changes and promotions becomes measurable; recommendations support your pricing decisions.
services
How we support you
Business Analytics
Forecasts, dashboards and KPI models for purchasing, the shop floor and the online shop.
Customer Experience
Recommendation systems and assistants along the customer journey — from shop to service.
AI Training
Purchasing, marketing and store management learn to use AI tools in everyday retail — state-funded.
Use funding
Retailers with a site in Saxony can have software introduction and training funded via the SAB digitalisation grant; team training is supported nationwide by the Qualifizierungschancengesetz. Nationwide, the Qualifizierungschancengesetz funds further training for your employees with up to 100% of course costs — Sellium is an AZAV-certified training provider.
faq
Frequently asked questions
Does AI pay off for brick-and-mortar retail too?
Yes — sales forecasts, replenishment and workforce scheduling have their greatest effect on the shop floor. The data needed usually already sits in POS and merchandise management.
Does it work with our merchandise management and shop system?
Common systems offer interfaces through which we connect AI — without changing systems. What is possible for you is clarified in advance in the IT check-up.
Doesn't AI-generated content sound generic?
Only without guidance. We store your brand's tone, target groups and examples; texts go to your team for approval until the quality is right — after that, spot checks.
What about customer data and GDPR?
We implement personalisation and analytics in compliance with GDPR: data minimisation, clear legal bases, processing exclusively on your own infrastructure if desired.
Is there funding for digitalisation in retail?
Yes. In Saxony via the SAB digitalisation grant, for training nationwide via the Qualifizierungschancengesetz, for consulting via BAFA. Our funding page offers a quick check.
about sellium
Who is behind this content
This page is created and maintained by Sellium GmbH — a 360° AI agency from Chemnitz. Behind the content is the team around Dr. Christian Lohse, David Kempe, Hendrik Morawetz and Alexander Schuster, who analyse, implement and teach AI projects in mid-sized companies. All information on funding programmes is based on the official sources linked below and is reviewed regularly.
AZAV-certified training provider — selected courses are also AZAV-certified.
- ✓ Privacy First AI: GDPR-compliant, EU AI Act in view
- ✓ 100% data sovereignty possible — on premise or private cloud
- ✓ Based in Chemnitz — personally available across central Germany
Sources for funding information: Sächsische Aufbaubank (opens in a new tab) · Federal Employment Agency (opens in a new tab) · Federal funding database (opens in a new tab)
contact
Let's talk
Happy to help with anything AI. We will get back to you promptly.
Get in touch
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We will get back to you shortly. If it is urgent, you can reach us at +49 371 524 99 140 or contact@sellium.ai.