Enquiries on every channel
Email, phone, Booking, website, social media: whoever answers slowly loses the booking to the next one.
industries · Hospitality
AI in Hotels and Restaurants
Being a host today also means: enquiries from five channels, reviews on three portals, rosters for scarce staff and prices that change daily. Artificial intelligence (AI) takes exactly this work off the hospitality sector — so more time remains for the guest.
The use cases are concrete: an assistant answers booking enquiries even at night, occupancy forecasts steer prices and purchasing, reviews are answered professionally and in the house's tone. All connected to PMS, channel manager and POS.
We choose tools that fit the business — from family hotel to restaurant group — integrate them in compliance with GDPR and train your team so the technology supports rather than disrupts daily operations.
challenges
Where the industry gets stuck
Staff shortage in service
Vacancies stay open for months — the existing team needs relief from routine tasks.
Price and occupancy
Without forecasts, rooms stay empty or are sold below value — especially at events and seasonal peaks.
Review management
Every review deserves a good reply — but who has time for that every day?
use cases
Concrete AI use cases
Six entry points proven in practice — each connected to your existing systems and data.
Guest assistant for enquiries
Availability, prices, arrival, amenities: an AI assistant replies in several languages on the website and by email — connected to your PMS.
Occupancy and demand forecasts
Booking history, events and seasonal patterns feed forecasts that support pricing decisions and staffing.
Review management
AI drafts individual replies to reviews in the house's tone and evaluates criticism systematically.
Rostering support
Forecast occupancy, availability and working-time rules produce fair rosters — changes included.
F&B costing and menus
Recipes, cost of goods and allergens are calculated and maintained automatically — menus generated in several languages.
Digital guest guide
Recommendations, house information and upselling offers — personalised to the room, accessible via QR code.
services
How we support you
Customer Experience
Assistants and recommendations along the guest journey — from enquiry to check-out.
Process Optimisation
Automated workflows for front office, F&B and administration — connected to PMS and POS.
AI Training
Reception, service and management learn to use AI tools in hospitality — state-funded.
Use funding
Hotels and restaurants in Saxony can have digitalisation projects funded via the SAB grant; for team training the Qualifizierungschancengesetz applies nationwide. Nationwide, the Qualifizierungschancengesetz funds further training for your employees with up to 100% of course costs — Sellium is an AZAV-certified training provider.
faq
Frequently asked questions
Doesn't an AI assistant feel impersonal?
Not if it is done well: it replies in your house's tone, knows your facts and hands over to people as soon as things get individual. Guests get quick answers — your team the demanding conversations.
Does that work with our PMS and channel manager?
Common systems offer interfaces we can build on. Which connection your setup allows is clarified in advance in the IT check-up — without changing systems.
What does AI bring to pricing?
Forecasts of demand and occupancy make pricing decisions better founded — whether you make them manually or use a revenue tool. The decision stays with you.
What about guest data and GDPR?
Guest data is processed in compliance with GDPR: clear legal bases, data minimisation, processing exclusively on European or your own infrastructure if desired.
Is there funding for hospitality?
Yes. In Saxony the SAB funds SME digitalisation projects, training runs nationwide via the Qualifizierungschancengesetz, BAFA subsidises consulting. Our funding page shows the right route.
about sellium
Who is behind this content
This page is created and maintained by Sellium GmbH — a 360° AI agency from Chemnitz. Behind the content is the team around Dr. Christian Lohse, David Kempe, Hendrik Morawetz and Alexander Schuster, who analyse, implement and teach AI projects in mid-sized companies. All information on funding programmes is based on the official sources linked below and is reviewed regularly.
AZAV-certified training provider — selected courses are also AZAV-certified.
- ✓ Privacy First AI: GDPR-compliant, EU AI Act in view
- ✓ 100% data sovereignty possible — on premise or private cloud
- ✓ Based in Chemnitz — personally available across central Germany
Sources for funding information: Sächsische Aufbaubank (opens in a new tab) · Federal Employment Agency (opens in a new tab) · Federal funding database (opens in a new tab)
contact
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Happy to help with anything AI. We will get back to you promptly.
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